Subway font fiasco!

I saw these very strange-looking “Do Not Lean on Door” decals on the subway some time ago, featuring some bizarre inconsistent typography, and Gothamist got to the bottom of it.

"Do Not Lean" decal

Says an MTA spokesman:

We did have a recent problem with a car builder who took it upon themselves to manufacture and apply subway car decals without the prior approval of NYC Transit. The cars were delivered to NYC Transit with the wrong decals. They have since been instructed not to do so going forward, and those that were applied in error will be replaced with NYC Transit approved and manufactured decals.

Observations

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Logos, icons and change

The world is awash with brands and logos.  Most of them are adequate–they get the job done but aren’t terribly memorable.  Some are ugly as sin, some are downright incomprehensible, and some aren’t much more than clip art or the result of a typeface chosen at random from the default set in Windows XP.  But sometimes logos and brandmarks become more than just a pictogram–they actually become icons.  That is, they become instantly recognizable, and in many cases they endure for years and years; they become timeless.

Timeless logos

Obviously in some cases (even amongst the logos I’ve posted above) there are periodic updates here and there–the “BMW” typeface has changed over the years, for example, and the Apple logo used to be in rainbow colors (and, interestingly, the IBM logo used to be solid), but these logos have never been radically altered from their original forms.

Sometimes, though, companies unintentionally (and sometimes very intentionally) wreck their longstanding corporate identity when they modify their logos, and I can’t quite figure out why.

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Taking design for granted

A few weeks ago I attended what I had hoped would be a very informative and very enjoyable event called “The Dinner Party” that was thrown by the New York branch of AIGA.  The speakers scheduled were the principals of AvroKO (designers and owners of my favorite restaurant Public and a large reason that I decided to attend), chef Dan Barber (of Blue Hill), pastry chef and molecular gastronomist Will Goldfarb, and designer Matteo Bologna (of Mucca Design).

By all rights, it sounded like it should have been a lively discussion, especially considering that the moderator was Christine Muhlke, a deputy editor of T: The New York Times Style Magazine, who (at least on paper) seemed like she should’ve been an ideal person to get these disparate voices conversing with each other about the extremely multifaceted topic of “food and design.”

I am extremely sad to report that the event was less than a success.

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Designing vs. decorating

As someone who likes to be as accurate as possible when writing (though I admit that I don’t always succeed), I’ve been thinking a lot about the Bravo series entitled “Top Design.”  If you aren’t familiar with the show, it’s a competition-based reality program in which interior decorators work with a series of spaces; the last contestant standing wins $100,000, a spread in Elle Decor magazine (which I’d never heard of before watching the show), and “the right to say that they have ‘the’ Top Design,” which doesn’t strike me as much of a reward at all.

Here’s the trouble (and I fully expect to be blasted here)–I don’t really know that interior decorating, especially in terms of what these contestants are doing on TV, is actually design.  Yes, there are some elements to their work that are design-oriented tasks, such as space planning and furniture arrangement.  Remember, I’m the guy who defines the act of design as the creation of something for a specific practical purpose.  And pasting up wallpaper, setting a dining table and gluing plates to the wall alongside pieces of glitter-coated driftwood is not the creation of something for a specific practical purpose… it’s decorating.  It’s styling.  It’s applying a veneer of attractiveness (or not) to a setup that is largely functional as-is.  In some cases, I’d even say that decoration can go too far and actually hinder the usefulness of a functional design.

When you get right down to it, a plain white couch in a plain white room is just as functional as a leather couch in a room with orange zebra-striped walls.  That veneer of decoration didn’t do much for the functionality of the room, but it does enhance its sex appeal (assuming that the decorator knows what he or she is doing and that his or her taste matches your own).  Thus, I suggest we have the name of the show changed to “Top Decorator.”

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Hole in the head

It’s accurate to say that the United States is a troubled nation.  Our economy is in trouble, with some of the biggest banks facing buyouts or uncertain futures thanks to billions of dollars in bad mortgage commitments.  Politically we’re divided right down the middle, and even our current candidates who are running on a platform of change are sniping at each other using the same old political mudslinging and empty rhetoric as always.  Not even including natural disasters like Hurricane Ike , which is currently bearing down on a large swath of the Gulf Coast, the USA is a troubled nation.

Natural disasters aside, I think the biggest problem facing the nation right now–the root cause, if I may be so bold, of many of our other issues–is the stunning lack of logical reasoning and reading comprehension skills amongst wide, wide swaths of our population.  I am constantly amazed by people who are completely incapable of digging even slightly below the surface of media.  It seems that most of the time, most people are happy to simply skim the news and pretend that they have a sufficient grasp of the issues.

Statistics would seem to be on my side here, as the United States seems to fall further and further behind in measures of reading comprehension, science aptitude and mathematics aptitude year after year.  Public opinion polls demonstrate every day that the American people are fundamentally unable to recognize rhetoric or tricky wording–you see it every time the same question is asked two different ways and yet the results are wildly different.

Sadly, it would seem that broadcasters and media producers seem to understand this pathetic reality all too well, considering some of the offerings that have appeared on the airwaves as of late. Continue Reading »

Essays

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