Comments for Gaussian Blur

Comment on Logos, icons and change by Mauro

Mauro — Mon, 13 Jul 2009 10:14:10 +0000

I agree with almost all. I think that new pepsi brand is ridicoulus and xerox last a bit of identity with the new logo, but maybe the internal politics want a fresher and youger identity. The old logo looked too much “corporate” and in actual “economic recession times” maybe the redesign sounds like a “downgrade” of indentity and pomposity.

Comment on Taking design for granted by Julie Elander

Julie Elander — Mon, 23 Feb 2009 07:59:58 +0000

Is Helen really the best? Best at what exactly?

Or does she mean
“Best,
Helen”?

Comment on Logos, icons and change by Ray

Ray — Thu, 12 Feb 2009 18:46:33 +0000

I agree with every point you made. I don’t care for this new wave of dimensional logos at all.

I won’t be surprised if Pepsi’s old look comes back in a couple of years, complete with fanfare.

Tropicana: you hit it dead-on. Generic and cheap. Quaker Oats recently redesigned their packaging on boxed goods and achieved the same effect. I had a hard time finding it because it looked so much like the store brand.

Comment on Logos, icons and change by tongsinanpei

tongsinanpei — Fri, 23 Jan 2009 14:02:46 +0000

Agreed. The Pepsi overhaul is especially pointless, and completely fails to achieve its stated (or any other) objective. Tropicana was due for a redesign, though – I’m just not sure this was the best idea. At the very least one would have expected larger, horizontal text for the brand name.

Comment on Taking design for granted by Ryan Eanes

Ryan Eanes — Thu, 18 Dec 2008 19:39:05 +0000

Helen, if I were still a member of AIGA, I would be honored to accept a nomination to the board. I’m curious to know, though, if members-at-large are recruited to help with the actual planning of events. I know that volunteers are welcome to help set up and run events, but all four of the organizers listed for The Dinner Party are also current board members. Is that always the case?

Comment on Taking design for granted by Helen Steed

Helen Steed — Thu, 18 Dec 2008 15:30:13 +0000

As one of the voluntary organizers, thank you for your insight. I’m nominating you for next years AIGA/NY committee.

Best Helen.

Comment on Hole in the head by Ryan

Ryan — Mon, 15 Sep 2008 13:58:00 +0000

It’s a terrible show. Watch it when you turn on your SSH tunneling.

Comment on Hole in the head by jardel

jardel — Mon, 15 Sep 2008 12:19:17 +0000

i was so happy reading, understanding your point till hulu.
damn ip based site.
and i am not going to open my ssh tunneling in the morning!

Anyway, just to say that i was reading and willing to comment about the post till the player =[

Comment on Artificial scarcity by Ryan Eanes

Ryan Eanes — Tue, 15 Jul 2008 15:50:40 +0000

Saying “Apple marketing hasn’t changed in 30 years” isn’t going to cut the mustard here. The iPhone isn’t like any other product they’ve ever produced, and now that they’re reporting that they sold a million handsets in the first weekend (as opposed to a year ago, when they sold 270,000 in the first two days), there is no excuse for not having planned better.

As for the 1 AM thing–no one NEEDS an iPhone at 1 AM, myself included, but when you live within walking distance of a 24-hour Apple Store and you’re as insomniacal as I can be, there’s no reason not to check it out.

Comment on Artificial scarcity by Eric Dietrich

Eric Dietrich — Tue, 15 Jul 2008 13:13:30 +0000

Who needs a telephone at 1am? Can’t wait for the next day? Either you sit in line with the fanboys at 1am and realize thats how life is, or your wait like the rest of us for a couple days for the buzz to die down.

Please notice the last 30 years of Apple marketing strategies. You thought this product launch would be any different? Sorry, I am going to have to roll my eyes here.