Comments on: Artificial scarcity http://www.gaussianblur.org/2008/07/artificial-scarcity Blurring the line between media and design Tue, 06 Jan 2009 22:41:00 +0000 http://wordpress.org/?v=2.5.1 By: Ryan Eanes http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-26 Ryan Eanes Tue, 15 Jul 2008 15:50:40 +0000 http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-26 Saying "Apple marketing hasn't changed in 30 years" isn't going to cut the mustard here. The iPhone isn't like any other product they've ever produced, and now that they're reporting that they sold a million handsets in the first weekend (as opposed to a year ago, when they sold 270,000 in the first two days), there is no excuse for not having planned better. As for the 1 AM thing--no one NEEDS an iPhone at 1 AM, myself included, but when you live within walking distance of a 24-hour Apple Store and you're as insomniacal as I can be, there's no reason not to check it out. Saying “Apple marketing hasn’t changed in 30 years” isn’t going to cut the mustard here. The iPhone isn’t like any other product they’ve ever produced, and now that they’re reporting that they sold a million handsets in the first weekend (as opposed to a year ago, when they sold 270,000 in the first two days), there is no excuse for not having planned better.

As for the 1 AM thing–no one NEEDS an iPhone at 1 AM, myself included, but when you live within walking distance of a 24-hour Apple Store and you’re as insomniacal as I can be, there’s no reason not to check it out.

]]> By: Eric Dietrich http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-25 Eric Dietrich Tue, 15 Jul 2008 13:13:30 +0000 http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-25 Who needs a telephone at 1am? Can't wait for the next day? Either you sit in line with the fanboys at 1am and realize thats how life is, or your wait like the rest of us for a couple days for the buzz to die down. Please notice the last 30 years of Apple marketing strategies. You thought this product launch would be any different? Sorry, I am going to have to roll my eyes here. Who needs a telephone at 1am? Can’t wait for the next day? Either you sit in line with the fanboys at 1am and realize thats how life is, or your wait like the rest of us for a couple days for the buzz to die down.

Please notice the last 30 years of Apple marketing strategies. You thought this product launch would be any different? Sorry, I am going to have to roll my eyes here.

]]> By: Ryan Eanes http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-23 Ryan Eanes Mon, 14 Jul 2008 03:10:54 +0000 http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-23 Of course not. I've added credit where it's due. Sorry for the oversight! Of course not. I’ve added credit where it’s due. Sorry for the oversight!

]]> By: jardel http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-22 jardel Mon, 14 Jul 2008 01:56:36 +0000 http://www.gaussianblur.org/2008/07/artificial-scarcity#comment-22 so... you've typed something random on keyboard with your nose and discovered seth godin's blog? so… you’ve typed something random on keyboard with your nose and discovered seth godin’s blog?

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