I was watching American Gladiators the other day (cut me some slack, it’s a guilty pleasure–I used to watch it when I was younger and was very excited to hear that NBC was bringing it back) when I noticed some "liberal editing" that seems to have been going on for several weeks now.  After the third or fourth commercial break into the hour, the program returned with a "recap" showing several events that had been excised from the show altogether along with a missive to "go to NBC.com to watch the events" in their entirety.

Here’s the trouble with that.

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A few weeks ago I received a BuzzFeed newsletter (it’s really great, and I’d recommend that you sign up for it if you haven’t already) that featured a "brand timeline " that had been created by an advertising account executive.  It was surprisingly revealing, and it made me realize that in many instances a brand name or logo alone is enough to conjure up an entire story.

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