Telling stories with design
In this month’s issue of Communication Arts, columnist Natalia Ilyin discusses the process of creating stories–mythologies, as Roland Barthes would call them–as part of the design process. It’s a wonderful article, yet simultaneously alarming. I’ve excerpted part of it here:
A designer wants to “Make Things Better.” And this ideal hints at a different plane of consciousness, a place of perfection, just like the construction of a story hints at a world where things can make sense. Designers tell everyday people that there is a beautiful world out there, just out of reach. We design bits and pieces and sometimes whole scenaria of a beautiful world that they can be a part of, if they buy the artifacts of our story.


